Vol. 1 No. 1 (2025): Grand Asian Journal of Business & Economics (GJBE)
The Grand Asian University Sialkot Journal of Business & Economics (GJBE) is a peer-reviewed academic journal dedicated to advancing knowledge in the fields of business administration, economics, and related social sciences. It serves as a platform for researchers, scholars, and practitioners to share original theoretical and empirical research that contributes to better business practices, economic policies, and academic discourse.
Scope includes:
- Marketing, Finance, Human Resource Management, and Entrepreneurship
- Managerial and Development Economics
- Organizational Behavior and Business Strategy
- Public Policy, Governance, and Socioeconomic Development
- Regional Economic Studies and Emerging Markets
- Interdisciplinary contributions (e.g., law, technology, social sciences)