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  Grand Asian Journal of Business & Economics (GJBE)

  Vol. 1 No. 1 (2025)

  The Grand Asian University Sialkot Journal of Business & Economics (GJBE) is a peer-reviewed academic journal dedicated to advancing knowledge in the fields of business administration, economics, and related social sciences. It serves as a platform for researchers, scholars, and practitioners to share original theoretical and empirical research that contributes to better business practices, economic policies, and academic discourse.
  
  Scope includes:
  - Marketing, Finance, Human Resource Management, and Entrepreneurship
  - Managerial and Development Economics
  - Organizational Behavior and Business Strategy
  - Public Policy, Governance, and Socioeconomic Development
  - Regional Economic Studies and Emerging Markets
  - Interdisciplinary contributions (e.g., law, technology, social sciences)